Lesson

Describing Companies

Corporate vocabulary

≈ 15 min 8 block(s)

Text

What does "Describing Companies" cover?

This lesson teaches key vocabulary used to describe companies: their size, legal status, financial performance, structure, and culture. You'll learn words and collocations frequently used in business reports, presentations, and the TOEIC exam.

  • Size and reach: startup, SME, multinational
  • Structure and ownership: subsidiary, headquarters, publicly traded
  • Financial terms: revenue, turnover, profit margin
  • Corporate attributes: core business, corporate culture, market share

Focus on collocations (e.g., 'headquarters in', 'publicly traded company') and common sentence patterns.

Table

Company Descriptors (word → meaning → example)

Word Meaning Example
startup A newly established company, often technology-focused The startup raised seed funding to develop its app.
multinational A company that operates in multiple countries The multinational has offices in 12 countries.
headquarters (HQ) The main office where top management is based Our headquarters are located in Barcelona.
subsidiary A company controlled by another (parent) company The German subsidiary manages sales in Europe.
publicly traded A company whose shares are listed on a stock exchange They became a publicly traded company last year.
turnover / revenue Total income from sales during a period Annual revenue increased by 8%.
profit margin Percentage of revenue that becomes profit The company improved its profit margin after cost cuts.
merger / acquisition When companies combine or one buys another The merger created a larger market leader.

Tip

Key collocations and sentence patterns

Use fixed combinations and patterns to sound natural when describing companies.

  • 'X is a [type] company' — e.g., 'XYZ is a multinational company.'
  • 'headquartered in [city/country]' — e.g., 'headquartered in London.'
  • 'has a subsidiary in [location]' — common for group structures
  • 'reported revenue of [amount]' — used in financial summaries

When in doubt, pair the descriptor with verbs like 'is', 'has', 'reported', or 'became' to create clear statements.

Example

Examples in context

The multinational expanded into South America last quarter.

Our headquarters will move to a larger office downtown.

The startup secured a partnership with a global bank.

After the merger, the combined company increased its market share.

Tip

Common mistakes to avoid

Watch out for general errors when using company vocabulary.

  • Mixing 'revenue' and 'profit' — revenue is income; profit is income minus costs.
  • Using 'company' and 'corporation' interchangeably without context — they can overlap but differ in formality/legal sense.
  • Incorrect word order — e.g., say 'publicly traded company', not 'company publicly traded'.
  • Missing articles or incorrect articles — e.g., 'the headquarters is' vs 'our headquarters are' (headquarters can be singular or plural depending on structure).

If unsure, check the collocation (word combinations) and remember differences between financial terms.

Quiz

Which word best describes a company that operates in many countries?

Hint: Think about global presence and operations across borders.

Quiz

Complete: The company increased its _____ by 15% last year.

Hint: Think of the total income from sales before costs are subtracted.

Quiz

Which sentence correctly uses the word 'subsidiary'?

Hint: Look for natural subject-verb use where 'subsidiary' refers to a company entity.

Key Points

Vocabulary

multinational

adjective / noun CEFR B2 //ˌmʌltiˈnæʃənəl//

A company that operates in several countries; operating across national borders.

The multinational opened a new office in Singapore.

Vocabulary

subsidiary

noun CEFR B2 //səbˈsɪdiəri//

A company controlled by a parent company; a branch company under another firm's ownership.

The US subsidiary handles customer support for North America.

Vocabulary

headquarters

noun CEFR B1 //ˈhɛdˌkwɔːrtərz//

The main office or center of operations for a company.

Our headquarters are in Paris, but we have branches worldwide.

Vocabulary

revenue

noun CEFR B2 //ˈrɛvəˌnuː//

The total income generated by a company from sales or services before costs are deducted.

Quarterly revenue exceeded analysts' expectations.

Vocabulary

profit margin

noun CEFR B2 //ˈprɒfɪt ˈmɑːrdʒɪn//

A measure of profitability; the percentage of revenue that remains as profit after expenses.

Improving the profit margin is a key goal for the finance team.

Vocabulary

startup

noun CEFR B1 //ˈstɑːrtʌp//

A recently founded company, often focused on innovation and growth.

The startup hired a marketing manager to support rapid growth.

Vocabulary

publicly traded

adjective CEFR B2 //ˈpʌblɪkli ˈtreɪdɪd//

Describes a company whose shares are bought and sold on a stock exchange.

After the IPO, the firm became publicly traded.