Lesson

Understanding and using prices

Money and prices

≈ 15 min 8 block(s)

Text

Understanding and using prices

This lesson focuses on practical expressions and strategies to talk about prices in everyday and business situations. You'll learn how to ask for prices, clarify what is included, request quotes, discuss unit vs total cost, and handle discounts or negotiations.

  • Ask clearly: currency, unit or total, and whether tax or shipping is included
  • Use appropriate expressions for quotes, estimates and final invoices
  • Choose polite and professional language when requesting or negotiating prices

Table

Common price expressions

Expression Meaning Example
list price Official or advertised price before discounts The list price is $120; the current sale reduces it to $90.
asking price Price the seller wants when offering an item The asking price for the office printer is $400.
unit price Price per single item or unit The unit price is $2.50 when you buy 100 pieces.
total cost Final amount including tax, shipping, and fees Please confirm the total cost before we place the order.
quote / estimate A proposed price for goods or services, often written Can you send a quote for the installation by Friday?
discount A reduction from the list or asking price We offer a 10% discount for orders over $1,000.
inclusive / exclusive of tax Whether tax is included in the price or added on top Is the price inclusive of tax?
bulk price Special price for large quantity purchases The bulk price for 5,000 units is $0.80 per unit.

Tip

Key rule: Be specific about what's included

When discussing prices, always specify what the number represents and what it includes or excludes.

  • State the currency (USD, EUR, etc.) to avoid confusion
  • Clarify if the price is per unit, per package, or total
  • Ask whether tax (VAT) and shipping are included or added separately
  • Request a written quote for larger purchases to have a clear record

Specificity prevents misunderstandings and hidden costs.

Example

Examples in context

Could you send a formal quote that includes VAT and shipping?

What is the unit price for orders over 500 pieces?

Is the price you listed inclusive of taxes and duties?

We can offer a 15% discount for a first bulk order; the total cost will be $3,400.

Tip

Common mistakes to avoid

Learners commonly make a few universal errors when discussing prices. Watch for these to communicate clearly and professionally.

  • Not specifying the currency — leads to misunderstandings
  • Confusing unit price and total price — check whether the price is per item or for the whole order
  • Assuming tax or shipping is included without confirming — always ask
  • Accepting a verbal price without requesting written confirmation for significant purchases
  • Using vague language like “cheap” or “expensive” without context — be specific with numbers

Clarify details to avoid costly misunderstandings.

Quiz

Which question asks whether tax is included in the price?

Hint: Look for words that refer to taxes or inclusion.

Quiz

Complete: Can you tell me the _____ price for 1,000 units?

Hint: Think about the word that goes before 'price' to mean price per item

Quiz

Which expression would you use to ask for the final amount including tax and shipping?

Hint: Focus on words that indicate the final summed amount

Key Points

Vocabulary

price

noun CEFR A2 //praɪs//

The amount of money required to buy something

What's the price of the conference ticket?

Expression

unit price

noun CEFR B1 //ˈjuːnɪt praɪs//

The cost of one single item or unit in a purchase

Please include the unit price and total on the invoice.

Vocabulary

quote

noun / verb CEFR B2 //kwəʊt//

A formal statement of a price for goods or services; to provide such a statement

We received a quote for the renovation last week.

Vocabulary

VAT

noun CEFR B1 //viː eɪ tiː//

Value Added Tax; a consumption tax added to the sale of goods and services

Is VAT included in the invoice amount?

Vocabulary

discount

noun / verb CEFR B1 //ˈdɪskaʊnt//

A reduction in the usual price

We can offer a 10% discount for recurring orders.

Vocabulary

list price

noun CEFR B2 //lɪst praɪs//

The published or standard price of a product before discounts

The list price is higher than our negotiated rate.

Expression

total cost

noun CEFR B1 //ˈtəʊtəl kɒst//

The final amount to pay, including all taxes, fees and shipping

Please provide the total cost so we can approve the purchase.